Ipswich wins with riders
Published Monday 9th May 2011
Exploring a unique opportunity to encourage fans to take to their bikes, Ipswich Town Football Club teamed up with Ipswich Borough Council and British Cycling to bring 'Ride To The Match' to the town.
As an incentive to choose this green and healthy transport option the Club pledged a free Pre-Season Friendly ticket to the first 250 fans to take to their bikes.
Every fan that attended the Crystal Palace game on Saturday 9th April by bike was also offered free cycle storage facilities.
The event was a fantastic success, aided only by the sunny day and, of course, Ipswich Town's 2-1 win against visitors Crystal Palace.
Supporting and overseeing the day was Hugo Robinson, National Junior Cyclo Cross Champion. Hugo was on hand to present prizes for the half time 200m Watt Bike Sprint Challenge, as well as the raffle kindly donated by British Cycling, Cyclelife Ipswich, Elmy's cycles and Ipswich Town Football Club.
Following the event, Ipswich Town Football Club and event partners are exploring further cycling-led initiatives. Through its partnership with the council and community groups, British Cycling is supporting activity across Ipswich to get more people riding bikes for fun or as sport. Watch out for their next big activity, Sky Ride Ipswich, coming to town on the 12th June: www.goskyride.com.
British Cycling and its principal partner BSkyB share the aim of getting one million more people cycling regularly by 2013.
Photos from the ITFC event are available through the Flickr photostream.