Digital Ipswich

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Digital Ipswich aims to make Ipswich a more digitally enabled town thanks to Towns Deal funding. One Digital Ipswich project is to develop ten augmented reality trails around the town for everyone to enjoy. 

Towns Deal Map

Augmented Reality (AR) is an interactive experience that combines the real world and computer generated content using smartphones. An AR Trail is a guided tour using a mobile phone to navigate a set route that offers learning and fun as part of a virtual interactive experience. Temporary pop-up AR Trails in Christchurch and Holywells Parks have proved popular with families.  

A temporary AR Trail in Christchurch Park 

Thanks to Town’s Deal funding, we will now create up to ten permanent AR trails around Ipswich. These trails will further highlight the town’s strong heritage and culture and help to increase the town’s economic vitality. In addition, we hope the trails will appeal to residents, visitors and staycationers, encouraging everyone to engage in an activity that supports active health and wellbeing. 

We want the people of Ipswich to get involved in developing these AR Trails, so a consultation to vote for the themes was held, this closed on 11 December.  All contributions will be put to the Town’s Deal Project Board, and the ten selected will be turned into an AR trail!

A list of trails that already exist around Ipswich can be found here

2.Below are some ideas for possible trails:

Various Sports

Football and Ipswich Town FC

Art and sculpture


Ghouls and Ghosts

Time Travel series 1800s to 2100

Architecture and Medieval Churches

Top Ten locations

Musicans and music

Guess the age (history)

Blue spaces and water theme

Green spaces and nature theme

Food lovers

Charitable causes

Gaming (inspired by the concept of Pokémon Go)

Animal lovers or wildlife

The trail themes determined will be communicated and there will be the opportunity for surveyt respondents to help shape the trails through input in writing or research, content creation, animation, visuals, fact-checking and of course user testing!

If you would like to be involved, we’d love to hear from you, please email

Funded by UK Government black and white logo with Powered by Levelling Up text in blue

Contact Details

Ipswich Borough Council,
Grafton House,
15-17 Russell Road,

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01473 432000