What is the Ask for Angela scheme?
Ask for Angela is a campaign started in 2016, used by bars, shops, and other venues to help people in vulnerable situations by using a codeword to identify when they are in danger or uncomfortable. When someone asks for Angela—a fictitious member of staff—this prompts venues to help support the person into a safer position.
History of the Scheme
The scheme started in Lincolnshire by Police Inspector Hayley Crawford. Ask For Angela was named in remembrance of Angela Crompton, a woman who was abused and killed by her husband in 2012 when an argument about redecorating a house got out of control. Since the launch in 2016 it has been adapted around the UK to help promote safety and wellbeing for anyone who finds themselves vulnerable.
Locations around the country, including Ipswich, have licensed venues, shops, and public buildings that offer support to people in vulnerable situations who Ask for Angela.
Ask for Angela poster
Businesses can participate by displaying Ask for Angela posters, or for example they can include the code word into their ordering systems. These measures enable staff to recognise and respond to individuals who may need help.
This poster is an example produced to help venues offer support (PDF).
Get involved
To learn more about implementing the Ask for Angela scheme in your business, contact us at community.safety@ipswich.gov.uk