Fairtrade is a familiar term, but just 20 years ago it didn't mean much to most people. Now it is a global movement growing in strength and popularity.
Fairtrade is what it says it is - it guarantees a better deal for producers in the developing world.
During Fairtrade Fortnight in 2008, Ipswich achieved its aim and was granted Fairtrade Status.
The purpose of a Fairtrade Town is to contribute to the Fairtrade Foundation's aim of tackling poverty across the globe by enabling disadvantaged producers from poor countries to receive a better deal through encouraging support for the Fairtrade Mark.
To become a Fairtrade Town there are five goals that need to be met: