Students at University of Suffolk have designed a new logo and identity for the Ipswich Vision project.
Ipswich Vision is a partnership project which brings together key organisations to create the successful county town centre which Ipswich and Suffolk expect and deserve through supporting regeneration, better transport, shopping and improvements to public spaces and public buildings.
The University’s second year BA (Hons) Graphic Design and BA (Hons) Graphic Design (Graphic Illustration) students worked with the Ipswich Vision team during the spring term.
The design by Team Univers was chosen to represent the project, with the Board commenting that it was a striking design with a strong story behind it. The logo’s geometric shape has been inspired by the shape of Ipswich waterfront, sails on boats in the marina and by the triangle created by key Vision projects at the University, the railway station and the Cornhill.
Ipswich Borough Council Leader and Ipswich Vision Deputy Chair David Ellesmere met the students recently and said: “There’s a lot going on under the Ipswich Vision project and this new look will make it much easier for people to recognise what’s being done. It has been a great opportunity for the students to work on a real commission and we’ve been very impressed by all the designs they presented.”
Ipswich Vision is a partnership between Suffolk County Council, Ipswich Borough Council, Ipswich Central, New Anglia Local Enterprise Partnership, University of Suffolk, Sandy Martin MP and Suffolk Chamber of Commerce in Greater Ipswich.
