Graphic design students from the University of Suffolk have designed the branding for Ipswich Vision – now on display on the new website and on the hoardings surrounding the Cornhill.
The branding designed by students at the University of Suffolk for the Ipswich Vision is now on public display.
Ipswich Vision is a partnership project bringing together key organisations to create a successful county town centre and the students worked with members as part of their course designing the new logo and visual identity.
The logo’s geometric shape has been inspired by the shape of Ipswich waterfront, sails on boats in the marina and by the triangle created by key Vision projects at the university, the railway station and the Cornhill. The colour palette of light blue and Suffolk pink were selected after the students spent time taking photographs around the town and surrounding areas.
Student Holly Webber said: “We are all really excited; it is the first project a lot of us have worked on that has actually been turned into something. It is cool to see it in context and the public seeing it as well. We are really proud. We will be bragging about it in our portfolios, for sure!”
Nigel Ball, Senior Lecturer and Course Leader for Graphic Design, added: “I think the Cornhill redevelopment is really exciting, it brings a sense of optimism to Ipswich. The fact the students can see their work applied and functioning in a location, and how this feeds into a wider benefit to the community, is really important.”
The Ipswich Vision website was designed by a collaboration of freelancers based at, or connected with, the university’s Waterfront Studios.
Rob Simpson, Graphic Designer and Founder of Squircle Creative, worked alongside fellow Waterfront Studio member and web designer David Letts of Starfuse and copywriter Rob Wright of Copywrighting & Creative Communications Ltd to create the Ipswich Vision website.
Visit the website at www.ipswichvision.co.uk