A new campaign to encourage residents and visitors to put their litter in bins has been launched in Ipswich.
Love Your Street will spread out across the town over the summer and autumn and the launch saw a group of people come together near the Waterfront on a litter-pick.
The litter-pick, led by the Borough Council, was supported by McDonalds, who have sponsored a new waste bin on the corner of Stoke Bridge, opposite Cardinal Park. McDonalds staff then welcomed council staff and Greenways project volunteers in for refreshments after cleaning litter from open land and bushes.
Love Your Street uses a new mascot – Digby, the blue octopus who became famous after appearing as a mural on the side of a silo on the Waterfront. Campaign organiser Glynis Wood said Digby was ideal for the campaign as his tentacles represent the fact that it takes a lot of helping hands to tackle litter, including the many volunteers who work with us throughout year.”
She added: “Residents will soon see Digby branding on the sides of waste vehicles and bins. We hope it will fire up people’s imaginations and get them behind our clean-up campaign.”
Councillor Philip Smart is portfolio-holder for waste services at the Borough. He said: “This is just the first step in a major new campaign to encourage people to use litter bins and take pride in their local area. I want to thank McDonalds for their support and all the people who came out to get Love Your Street under way.”
For further comment:
Cllr Philip Smart, tel: 01473 v728617
Cllr Ian Fisher, opposition Conservative Group Leader, tel: 07702 038029
Cllr Inga Lockington, opposition Liberal Democrat Group Leader, tel: 01473 213444