The future of the high street is here! The Digital Ipswich Innovation Showcase invites residents, businesses, and visitors to experience how cutting-edge digital technology is revitalising town centres, creating immersive, customer-focused experiences that bring places to life.
This fun event, taking place in the Buttermarket Shopping Centre, Ipswich, runs from Thursday, 13 March, at 12.30pm until Saturday, 15 March at 4pm. It is free to the public and offers a unique opportunity to experience groundbreaking digital innovations firsthand.
Have you ever wondered how a trainer is made? Dreamed of chatting with your favourite footballer? Or imagined stepping back in time to see and hear your town as it was in the 1890s? Now’s your chance!
The Digital Ipswich Innovation Showcase brings together:
• A Pop-Up XR Experience – The Retail Revolution: The first-ever ‘phygital’ pop-up retail and museum experience. Merging the physical with digital (AR/VR) and mixed realities, this immersive storytelling journey reveals the hidden world of product design, sustainability, and heritage, enhancing shopper engagement and retailer offerings.
• Zubr – Step Back in Time: After five years of research and development, Zubr’s innovative binoculars combine the traditional with the futuristic. Offering unparalleled AR/VR experiences through a new lens, visitors can see a digitally recreated Ipswich from the 1890s, where the sights and sounds of the past come alive like never before.
This showcase is more than just an exhibition—it’s a glimpse into how digital transformation shapes the high street's future. By blending storytelling, technology, and interactive experiences, these projects aim to increase footfall, dwell time, and engagement in town centres, helping businesses and local economies thrive.
• Proto Hologram – A New Dimension of Engagement: A transformative experience thanks to ai and holographic technology, delivered by Immersive Technology Consultants. This holographic box blends entertainment, education, communication, and commerce to reimagine how town centres and retailers can improve customer experiences. Proto offers a revolutionary way to engage with digital content in a physical space.
This showcase is more than just an exhibition—it’s a glimpse into how digital transformation shapes the high street's future. By blending storytelling, technology, and interactive experiences, these projects aim to increase footfall, dwell time, and engagement in town centres, helping businesses and local economies thrive.
Event Details:
· Date: Thursday, 13 March – Saturday, 15 March
· Location: Buttermarket Shopping Centre, Ipswich
· Free Entry – Just head to the Buttermarket Shopping Centre
Join us and be among the first to experience these revolutionary digital innovations in real life. Whether you’re a tech enthusiast, a business owner looking to embrace digital engagement, or simply curious about how cutting-edge digital technology is revitalising town centres, this event should not be missed!
Find out more information on the Ipswich Thrive: Business Week.